The Hollow Mill
The Hollow Mill had an existing brand identity that was made very early in their ownership of the rural property. However, as time passed and personal and business priorities shifted, the initial name and style no longer suited their needs.
“We need it to tie in and be connected to the property, but it also needs to be flexible and adaptable to future products or ventures we explore”
— CLIENT WISH LIST
The base design of the brandmark was decided early on in the process - a millstone. While that clear direction could make a design process easier, it came with the challenge of ensuring that this millstone inspired design did not blend in with other mill branded venues in the region.
Client: The Hollow Mill
Role: Brand Development
Brief: Create a new brand identity that is flexible and can grow as new branches of the business emerge.
The brandmark is the anchor point of the brand identity. It combines the traditional eight-spoked millwheel radiating from a diamond center with the natural branching linework that ties in the trail systems, river, and forested area that cradles the property.
The brandmark can also be adapted and expanded as a background pattern on labels and other print materials. Even when using another colour from their palette, it creates an effortless consistency across products and tones.
