Bowen Neurofeedback
Neurofeedback is a field that the average person isn’t very familiar with. The brand had to convey ideas of mindfulness and digging deeper into the brain as well as the science behind it. There was no original iconography to build off of so I was starting from scratch designing for a field where I had very little experience.
“Combine mindfulness and science in a simple design, minimal colour palette (gold and black preferred), business cards that would make an impression”
— CLIENT WISH LIST
Client : Bowen Neurofeedback
Role: Brand Development
Brief: Create a brand that represents the brain and interconnectivity of human beings.
The mirrored, overlapping heads were a very important part of their draw to their initial inspiration images. DNA strands were added to represent interconnectivity though the double helix and fit perfectly into the silhouette.
A calming and welcoming palette was another key point for the clients. Gold and black were brought up as potential options. I selected some more subdued hues in that palette for the final design.